A.S.A.P.

Social media matters. It is the future of company interaction that has been redesigning the communication between companies and customers. By simply allowing customer feedback and collaboration within social media outlets, organizations can gain major insights and valued interaction. This aspect of social media is what the whole raza-ma-taz is about. I recall in freshman year my Intro to Marketing Communication’s professor discussing the 80/20 rule. If you are unfamiliar with this law of scarcity within clientele, it is the fundamental law of marketing that says 80% of a companies revenue is generated by 20% of their customers. These 20% of customers are whiny, they think they should have special treatment just because they have consumed 1000 pieces of your product, in the last 4 hours. Well, social media lets companies hold a continual forum for those whiny consumption whores to let their voices be heard. By providing the moderated space for discussion that social media allows for, companies can retain and build that 20% customer group.

Social media doesn’t matter. A strong consumer base and a stable revenue stream matters. Social media is simply just another communication medium that companies can leverage for their benefit. If companies have a presence on social media they will retain their strong supporters as well as entice others to join their organizations discussion. It is simply an evolution of a communication medium from one way interaction to multiple means of interaction.

If this keeps up, instead of futuristic flying cars and robots, we will have a bunch of over communicated self servant socialites that will be too concerned about their own opinions than to cure cancer. No, that will never happen…hopefully. Below is a really great video that depicts this change of communication mediums and why it’s so important.

I hope you enjoyed that. It is great, isn’t it. I like the little cut out bee at the beginning and the ice cream analogy.

I have learned a lot in social media. But what I really want to know more about is its analytic platform. The ability to know exactly who your Fanpage is populated by and what their wants and needs are is an incredible tool to have. I imagine that the Facebook Analytics platform is a Big Brother like engine that can see into the souls of all your Fans.

If you still cant figure this whole social media dealio, look at some of my former posts. It will give you insight on my writing style and why social media is an important aspect to a companies image.

“The term ‘new media’ doesn’t frighten anyone anymore, executives are just plain lazy. They see a revenue stream coming from traditional media and they will ride it like the town bicycle, until its broken.”

Chris and Eddie, a tale of two cities.

“Social media as a medium has been saturated. Its beginning to look like the message clutter of the early launch of television, everybody is trying to say something but no one knows how to be heard.”

Soap and social media

“If the proper use of social media is an art form, then major corporations are still finger painting. In this digital age word spread faster than a California wildfire. Information leap-frogs from blog post to tweet feed, until millions of people across the world have a story to tell.”

Fast Times and Ugly Cars

In case you still feel my opinion is still invalid, check out my linked-in page and see all the glory that is das resume. http://www.linkedin.com/in/asapriel

In a perfect world, I would get a job…or at least already have a job. If I were to get a position within social media I would most definitely take it. A position as Brand Manager with aspects of advertising incorporated within social media would be awesome.

Part 2

Being a CEO of a company is hard. Trying to prove that social media is important…is easy. Well, I think its easy. Here is a list of proof points that a CEO or any account executive could use to defend the right to communicate.

1. The 80/20 rule

If you look at communication mediums as ever present evolutions of past communication models, then validating social media through the 80/20 rule makes sense. As read previously, if you have a passionate consumer base present within social media, hang out with them. These crazy people actually want your product to chill with them, communicate accordingly.

2. It costs no money aside from Time.

This step is an obvious check and mate.

3. The media loves it.

Its ironic how much attention social media gets from conventional media. I think it is because they foresee the end and want to pretend that its cool to interact. They view it as a fad…and right now social media is a fad. Give it a year when it becomes an integral part of peoples every day existence.

4. Analytic Companies Love it.

Every market research firm from PEW to Neilson want a piece of the social media research pie. Check out this link and see for yourself. http://pewresearch.org/pubs/1079/social-networks-grow

5. People love it. Look at this flashy internet video and see for yourself.

So, why social media matters, It matters because society seems to deem it relevant for some reason. A qoute from the book Go Tweet Yourself States, “social networking is akin to a zombie invasion that is eating all of our brains and leaving us as vapid nodes who somehow believe there is importance in telling the world we’re buying a carton of milk”

Social media matters because its like a zombie invasion, and if a zombie invasion actually occurred it would matter a lot. Here is a slide show presentation that elaborates. And here are two posts that I left within the blog’o’sphere:

Although, I wouldn’t call Dan a Douchnozzle. Only because I’ve never meet Dan. Dan, by your interview, you just seem tactical. You figured out how to orient yourself as best as possible to the job market. Not only that, but your published. That’s an incredible feet for such a young looking guy. However, I think personal branding is nonsense. It’s just some buzz words like web 2.0 and “New Media”. Hate to break it to all you social media guru’s out there, but communicating with a relevant audience ain’t new, only the medium is. Anyone with determination and time on their hands can do it. It doesn’t take much to figure out how google analytics and SEO works, then capitalizing on it. Hell, I never heard of SEO before I went to my 4th internship…and then I learned it in one day. There seems to be a lack of creativity to personal branding. All you need to do is think is, “what am i good at?” then the rest is obvious. Secondly, Personal branding isn’t what marketing and advertising is about. MarComm is about retaining a community and positioning yourself accordingly. To put it in Layman’s terms, You start with people and end with self. Personal branding is the exact opposite of that process. Evidently, that’s why you see so much shitty advertising now a days, because too many brands are so wrapped up within themselves they don’t realize consumers subordinate emotions or needs. Thirdly, The whole reason for Jeff to call him douchy is pretty obvious. Personal branding seems selfish. It really isn’t that hard to get a job. You just need to be good at a job…that’s really all there is to it. Also, most of the kids at my college who practice “personal branding” are in fact total competitive douche bags. Not saying that Dan is, just saying that’s what his field of study attracts. So, in summation if you want to brand yourself, brand yourself as being friendly, a nice person, a fun guy to work with, someone with morals and values. Because honestly, people dont give a shit how many internships you have or if you can spell “Efective Communcation”, just be personable…and people will like you. You don’t need a AdAge article or a NewsWeek Clipping to have that realization.

PS:@Jenna: Verizon did not Brand AT&T with their Advertisements. What branding is, is loosely defined. My favorite quote about branding in advertisements is from Bill Bernbach, “It is a subtle-ever changing art, defying formularization, flowering on freshness and withering on imitation”Verizon found a competitive advantage and portrayed it…poorly. They fell for what “Positioning: The Battle for the Minds” calls ‘The Me Too Trap’. Plainly, Verizon thought, “AT&T has app’s…fuck it, we have maps!”That deludes the brand image. What do you think of when you think of Verizon? Because all I still think is AT&T’s competitor. And you all know the addage, “If your not first, your last”.

http://www.thenextgreatgeneration.com/2009/12/09/interview-personal-branding-expert-dan-schawbel/

And Post #2:

As seen on avatar, Mech Warrior like machinery is the future of war. I’m glad Bandai has realized this and moved accordingly.

http://kotaku.com/comment/17824396

There are many interpretation of what it means to create a community on the blog”o”sphere. Some subscribe to the tribes model of Seth Gordin, where various communities arise through common interest and common goals.

A proper analogy is a game of tug rope. There are mutually exclusive groups fighting for common goals, to be heard. Or in this case, one incredulous tap child against the bleak and industrialized public transportation sign. Take that interpretation anyway you want it.

Of course there are other universes aside from tribes in this whole ordeal. There is the microblogging world, the 4Chan jibber jabber, the forum troll populace, the list can go on until we just hit the “Twitionary” and then I would have to commit ritual advertising suicide (how pompous can a brand be to have its name incorporated into other words then turn it into vernacular that suburban mom’s use to describe their internet habits!?).

Reflecting on it, I suppose they can all be considered tribes. They all share the common goal of being heard, yet differ in there own communications and interpersonal interests.

Chris Brogan and Ed Boches are similar to the rest of the internet universe. They each have common goals, yet differ in inner layout and “society”. It’s sorta like a tale of two cities. Both equally grand, each trying to gain recognition through conquest. Im not going to lie, I’ve never read a tale of two cities…but that sounds sorta right. Maybe that was the plot line of 1984. Im awfully tired, trying to write this large paper on social media and finish 3 research projects while interning 20 hrs a week. Regardless, here is a throwback, a reflection of a society if you will:

Much like Apple strives for innovation, these two media guru’s strive for relevance. They both orient their blogs to different target audiences for different reasons.

Chris Brogans blog is one designed for the typical web browser or blogger interested in blogging methods, cool new toys, and unique conferences. Chris blogs a lot about his own experience in relation to social media. He doesn’t focus a lot on economic news or corporate journals. His writing is concise and direct, often pungent and self serving. For example, Brogan writes

“This is mostly soft and gooey. While companies are wondering/worrying about what to do with social media for marketing, I’m thinking already about which forces are at play in moving information through our heads, through systems, through clusters of friends along trusted paths.”

Within the first paragraph he is establishing himself as more knowledgeable than corporations who are “confused” about social media for marketing. Being confused about social media marketing for advertising is like not knowing which way north is on a clear night sky.

The term “new media” doesn’t frighten anyone anymore, executives are just plain lazy. They see a revenue stream coming from traditional media and they will ride it like the town bicycle, until its broken. The problem is it’s breaking, and that’s when people get freaked out. It’s not that new media is booming, its that old media is dieing.

Other than that, Chris Brogan is okay. I might put in his wordpress style if I figure out how to import it. But, it is 2am and I may prioritize myself to sleep.

Edward Boches is different from Chris brogan in a whole lot of ways. I recently went to a Twebinar with Ed Boches and Mullen. He has become the head of social media at Mullen and is very knowledgeable on social media and Gen Y. The twebinar was great and Ed even answered my question regarding Generation Y’s consumption of media and what attracts them to do so. He feedback was wonderful and he directed me to his blog written entirely by Gen Y students (like myself) http://www.thenextgreatgeneration.com

His blog is well written much like Chris Brogan’s. Instead of focusing more on the blogosphere community and reccomendations to other bloggers, Ed orients his posts to corporations. With posts like “Is crowdfunding the new way for companies to make donations?” and integrations of keynotes about the future of advertising, Ed Boches establishes himself as a trustworthy adviser to potential clients.

So my recommendations for both of them are as follows. Switch styles, see how it goes. Brogan’s incorporation of keynotes and outside newsweek style clippings will gain him more high level attention in the corporate world, thus more skills to pay the bills. If Boches writes to a more common interest blogging reader rather than other social media practitioners, then he can get more exposure for his website.

So switch it up abit, social media is all about change, lets see what they got.

Today I biked 23 miles. The word tired would be an understatement. My trek consisted of biking to West Newton, then back to Allston, then to Downtown boston. Yet the irony is I forgot my laptop, a necessary aspect to my presentation. So, I went back to Allston, finished a design project and went back to Downtown to present it. Here is a about the span of my trip: (the red dot is my house)

My newly acquired route is due to a new internship at the American Program Bureau. After two days I can safely say that I like the working environment is nice. The people are friendly and I can get all the free coffee I’ve ever wanted.

So how does being a marketing intern at a Speakers Bureau and that relate to Youtube and bicycling. The key to biking is perseverance and evolution. The more you bike, the less you care about the fact your legs are burning and your sweat turned from hot to cold. That’s some perseverance. This forces evolution, as you get more tired you need to accommodate by possibly stretching at red lights or changing your orientation on the bike.

Much like biking long distances, web 2.0 (a nonsense word, but that’s a whole different story) is all about perseverance and evolution. If your social media website preservers past all the giants, eventually it needs to be refined and changed in order to suite the targets needs. Facebook has renewed there layout over 4 times since its original launch in 2004.

For Youtube, change will and needs to come. It recently launched HD options and separate skins and channel’s for corporations and non-profits. But these changes are miniscule in comparison to all of the things that Youtube could be doing.

Enter, the relevance of my internship. My manager Andrew introduced me to firefox add-on’s.

Firefox add-on’s are freeware applications that Firefox integrates into there internet OS. My manager introduced me to various add-on’s to use Youtube to the best of its ability. The one that I am focusing on is a pop-up search engine that lets Youtube video’s play while you browse the web. It is simple, direct and has better utilization of the “related video” content. It’s called GoogleTube. Here is a picture.

Youtube can learn a lot from it, mainly in its simplicity and ability to integrate to other social media sites. It’s layout is very direct. Your search is powered by google, as well as the related video content. It’s very user friendly and allows you to even download the video content.

Its really cool. So get it, and use firefox add-ons.

So yeah, it all comes together.

Emerson College, it’s the collegiate institution where I spend most of my day. There mantra is “bringing innovation to communication and the arts”. That’s sounds like a mission statement from a bad creative ad agency. I feel that this mission statement is boarderline hypocritical. In actuality, the tagline should be more reflective of the school.  I would like to qoute a Emerson Alumni when he stated in a speach, “Only at Emerson College was I able to take LSD and a Final at the same time…”

I feel that way about Emerson on most occasions. It preaches innovation yet lacks any stable basis, aside from a huge investment in emerging technologies like plasma screen TV’s and fancy million dollar focus group rooms.

It’s sorta like that new Tony Hawk balance board game. It looks really brilliant and seems to need some skill, but once you get it you’ll find that its pretty much trivial and pointless.

Don’t believe me? Well sir, check and mate:

Another example of Emerson’s hypocrisy is within their communication through social media. Frankly, it’s atrocious. There Fanpage is populated with Press Releases, no media and little personal interaction. See for yourself. This defeats the purpose of social media. In order to have effective communication on social media you need to have relevancy towards a target audience. Honestly, I don’t know how an annual scholarship dinner is relevant to me…at all. Secondly, most students at Emerson don’t have scholarships. So, it’s really just a big slap in the face to students (like myself) and former alumni who have/had to take out massive loans in order to stay afloat in this school.

The moral of the story, keep Press Releases for the press. If you want effective communication, you must have an informal tone. What Emerson can do is post a quick blurb about the release IF ITS RELEVANT, and then link to the full body text. This will attract more people to the website as well as engage prospective, current and past students more effectively.

I wont even get started with Emerson’s Twitter. Why? Because they don’t have one. Seriously, its sad. Almost every student extra curricular activity has a twitter and that is more organized and unified than Emerson College as a whole.

In summation, Emerson College needs to get on the social media bandwagon before NYU’s Facebook group gobbles up all our prospective and current students.

Look at the interaction! BRILLIANT!

Everyday I ride 3.5 miles from Allston to the Boston Commons via semi broken bicycle. Whether its 9:00am on a Monday or 3:00pm on a Saturday, the ride is always the same. Cruise down Commonweath Ave, turn on Mass Ave, Turn on Boylston St. It’s a consistently entertaining deja vu .

Here is a pic of my route:

Biking this route is sorta like a loyal video game. It’s so familiar, but always delivers a different experience each venture.

The funniest part of the trip is Mass Ave. Weaving between pedestrians, angry taxi cab drivers and wealthy 1/2 blind duchess looking women who stop randomly, makes this section of the route a virtual battleground. Luckly, stop lights are a bicyclist best friend, giving us the upper hand.

In this precarious section of metropolitan Boston, on the corner of Mass Ave and Newbury St, lies Newbury Comics. I ride by that grinning little monkey sign every single day.

Newbury Comics is a boutique of random nic-nacks, Records, and Comic books. Its like a better version of Spencers Gifts, before they targeted all those Insane Clown Possie kids that hang outside the mall and hate themselves. Surprisingly Newbury Comics does a fine job at optimizing their social media for crowd sourcing. Recently, I submitted a paper on their use of Facebook as a mechanism for gaining insights through consumer feedback. Here is a excerpt of that paper.

“Newbury Comics uses their Facebook Fanpage as a crowd-sourcing database. Customers’ post hundreds of questions about store offerings and state their opinion on everything. Newbury Comics does not take their user actions lightly, employees actually reply directly to almost every question asked on their wall. This is necessary in order to have effective interactions on social media. A white paper on Facebook from Hubspot.com, a subsidiary of Inbound Marketing Group states, ‘It is also important to be transparent and authentic when using social media to market a business. People like to connect with people, not faceless brands'(11). This direct line for customer and employee interaction validates all positive emotions towards the brand and gives the brand a face.”

However, I didn’t mention that Newbury Comics interactions with consumers through social media insights product changes. Every year Newbury Comics releases a designed pint glass that is available in limited quantity. Recently, they have been slacking with their designs and release dates. Through consumer demand via facebook, Newbury Comics released a picture of the new edition pint glass for Halloween as well as a coupon to get one free with a 5 dollar purchase.

Video Game publishers can learn from these practices. By using Facebook as a platform for crowd sourcing and direct discussion, Video game companies can “beta test” marketing assets, promotions and other cool incentives on social media sites before they are launched nationally (promotional inserts, exhibition inserts, etc). This will motivate the “heavier engagers” on social media websites to be more brand loyal and influence others.

This week has by far been the most challenging I’ve had in a long while. But its friday, so you know what that means. Blogs! Horray!! Recently, Ive tried to define what exactly I want my blog to be about. I realized that I only have about three passions; Video Games, Bicycling, and marketing.

My blog is going to incorporate all three of those aspects of my life and segment out all those video gaming, bicycle riding, marketing executives. Hopefully this will get me a job, or at least an opportunity to relate semi-unrelated things together in order to make my parents proud. My first blog post about all of those things…is…right now!

Hopefully it wont turn out like this:

Dear EA Games,

Maintaining Twitter and Facebook status updates are probably the most important thing to do when communicating to a customer base via social media. It is the first line of messaging that a Fan or Follower receive on their news feed. Yet, Dana Boyd, a researcher at Microsoft Research New England states, “Different social media spaces have different norms. You may not be able to describe them, but you sure can feel them”. She argues that due to demographics and layout, status update practices on Facebook and Twitter are drastically different. For EA games, this insight should influence their social media decision making. Below is a list of 3 reasons when EA should use a status update on Facebook and Twitter.

Promotion! Promotion! Promotion!

EA games should post promotional content on both Facebook and Twitter. Although the practice is the same, the target audience is drastically different. Twitter’s lack of interactivity allows it to be the perfect place for promotion for influencers. They actively seek out information regarding EA and directly link relevant news to their personal blog or website. This is a top down approach to communication, with EA posting the promotion and the influencers latching onto it. Boyde writes, “What makes Twitter work differently than Facebook has to do with the ways in which people can navigate status and power, follow people who don’t follow them”.

So EA games, promote things on twitter that someone who is a devoted fan or media influencer can directly receive and respond, something like the “Sin to Win” promotion, except without the whole backlash thing and degradation of rights, etc.

Promotion on Facebook should entail something a little different. It should be a promotion that integrates the social and “friend” aspects of facebook. A promotion asking “friends” to submit works of art, music or video about EA can really tap into the interactivity that Facebook offers.

Relevant News?!

Relevancy is the big buzz word in social media. If it doesn’t relate to the people your talking to then u might as well just not say anything at all. This couldn’t be more true for Facebook and Twitter status updates. Twitter status updates should have news updates in the same fashion of a media pitch, except in 140 characters or less. It will give EA a more authoritative look, playing up that top down approach to communication.

For Facebook, news should more of a prompt for discussion. Posting cool or interesting things that EA has done should be another tool for interactivity. Giving users a chance to post comments beneath it and continuing a conversation. EA already does a fine job at this, and even responds to user comments! OMG

Links to Media

People like to see cool stuff, like videos and pictures and stuff. Well, I like to see cool stuff. So put it in your Facebook and Twitter! Links to relevant sites with media on them is the best way to gauge both demographics. On Facebook, EA can status update links to fan sites and dicuss how cool they are for being…Fans! On twitter, EA can status update with links to a link to a new viral site for up-in-coming video games like “Sabatour”. Both practices will increase user participation and conversation on Facbook and Twitter.

Halloween!

Its halloween, im going to tweet my brains out dressed like the Bear Jew. Cya.

Companies have been trying to figure out how to integrate advertising campaigns for product launches on social media since its explosion in the mid 2000’s. Every product, from toothpaste to high-end cars has some sort of social media presence. Social media as a medium has been saturated. Its beginning to look like the message clutter of the early launch of television, everybody is trying to say something but no one knows how to be heard. To put it in perspective, it looks sorta like this.

Which aspects of social media represent the whale and woman, could probably be an interesting discussion topic for a introductory course in social media.

The point is something will most likely end up eating the other. Ether user content will delude the brand message, or the messages will overpower the user. As an advertising dude it’s awfully damning to think about. Nothing is a truthful method of communication if its trying to be sold to you. So the question remains, how to sell a product in a society and medium that values the exact opposite of being sold?

This is where soap comes in.

1. Virtual Bathing

If your trying to sell a bar of soap on social media you have to immerse yourself within the soap. Be one with the soap. Let your suds fly as they say. Although you can’t feel yourself being beautiful and bathing online, you can at least try! That is what Dove is trying to accomplish with its facebook fanpage. Dove’s natural beauty campaign has boiled over to be the focal point of its fanpage.  The campaign focuses on portraying women as real individual’s. Bringing them to a place of Nirvana, where Dove can help re-leave social prejudice about woman’s beauty and curvey voluptuous gazanga’s can fly free and proud….Yes, it is a truly beautiful idea.

Here is a picture of their landing page.

I am a fan of this for many reasons. Firstly, I love women. Actually, that’s pretty much the only reason I am a fan of this.

Honestly, I admire Dove’s idea, but its frankly blasphemy. Dove’s holding company, Unilever, is responsible for Axe. A product that continually perpetrates a very conservative ideology  and contributes to a flawed perception of woman’s beauty.

Reflecting on it, I guess I admire Unilever more because they can pull that kind of ridiculous polarization and still get away with it.

So yeah, the moral of this section is make it an experience. For a new soap, create a virtual bath. Where people can share ideas on how to scrub themselves clean and helpful tips for cool soap sculptures…or something. I guess that’s sorta like a Russian bath house. So in summation, make it a Russian bath house.

2. Make it a Game

When I worked for Philadelphia Freedom School’s teaching 5th grade summer school, I learned that there isn’t anything a person wants more than to be at least mildly entertained. If you make a learning experience into a game of paper dodge ball, then its not a learning experience at all. Its the manipulation of a message to support a positive outcome. In this case, the manipulation was “the paper dodgeball game” and the outcome was “a learning experience”.

The same thing applies to all aspects of advertisement. That’s why products arn’t products anymore, they are a slew of ideas and emotions that get associated with that product.

When it comes down to it all, a bar of soap is a bar of soap and learning in summer school sucks because its learning in summer school. So, make it a game. Launch a bar of soap that isnt a bar of soap, its all of the happiness associated with feeling clean and fresh. Make an application that models that clean feeling. Maybe a photo editing application that uses the bar of soap as a tool to tailor old photo’s, making them sparkling clean.

3. Don’t Make it Church

Church is old and not fun. Things need to be fun, Like Google. So make your bar of soap like google…except for soap.

If your brand is like church, get a different god. Or at least one that is more knowledgeable than google.

This weekend my mom came to visit Boston…and Kim Jong Ill and I became facebook friends. Funny things have happened since then, which is relevant to advertising. Here is what I was asked.

My Response:

And His Response.

All in all its some funny stuff, not as funny as Twilight trading cards…but funny.

Procrastination doesn’t come easy. It takes a lot of hard work and determination in-order not to do something. In my case, I enjoy wasting away my minutes playing Call of Duty 5 and pwning madd n00bs with our house gamer tag “TheDirtyOCHO” (my house number is 8, hence The OCHO came naturally). But the internet never sleeps, and nether does Andy Sernovitz.

That’s where the whole title of this peice comes from. Damn I wish I thought of that!.com is where the lead procrastinator of all things redundant and trival goes into funny rants on interesting topics. Andy does a fine job of pointing out the silliness in most modern technology and marketing techniques.

Through the analysis of 3 different posts, I’m going to throw out a few helpful tips on how to get this guys attention, and his attention is about as good as a 6 year old on speed.

The first relevant post is on an application he received to work for his firm “GasPedal”. It details the various wild resumes that he receives on a regular basis. Out of all the resumes however, he chose the one that came in the most atypical form, a cover letter and resume. The cover letter however, was absolutely brilliant. It was a satiric Press Release written solely on the fact that the applicant used regular postal mail instead of email. The tone was poking holes in the formality of regular press releases while at the same time promoting all of the applicants attributes. That applicant was immediately hired, beating out resumes that looked as cool as this…

So, if your a corporation and you want Andy to look at you. Stand out in the crowd by looking exactly like the crowd. Or to put it in perspective he doesn’t judge a book by its cover. Coca-Cola isn’t a soda, its a whole boatload of brand equity (emotion) that has been built into an empire. So, differentiate your company through one specific aspect that is important, but cant be immediately seen (like the cool kid in school, but no one knew why).

The second post analysis really just only further proves the point of my previous comment. It is on a burger company in Boston entitled “B.Good”.  I worked for B.Good for 2 years before quitting to intern with Electrionic Arts at Mythic Studios, so this post hit a soft spot in my callus heart.

I had a great experience working at B.Good. Jon and Anthony are funny guys. They really do promote the whole idea of family in-order to gain customer retention, plus their burgers are fucking incredible and good for you. They are pretty much like every other burger joint, except they love to engage customers, randomly giving out free french fries and calendars with promotional dates. So they look the same, except they have one quality that differentiates them from the rest of the cattle killin beef patty eatin heard.

The last post is on twitter. Frankly, its the best advice I’ve heard any industry analyst say. The post is entitled, “How to get Twitter Followers” and the only thing he states is “Say Interesting things. Nothing else matters”. Truer words couldn’t be said by Moses himself.He then sites a tweeter that just posts funny things his dad says.

The whole point of social media is relevancy. Much like a Rap battle, if you spit bullshit, you wont get no street cred. Then your baby mamma will drop your deadbeat ass. Or in non African American vernacular, if you get into a discrepancy and don’t have valid speaking points, then your credibility will decrease.

So, if you want to connect with Sernovitz be brief and direct. Don’t beat around the bush. If you do beat around the bush, at least turn the bush into something funny…like a poodle.

Shit shit shit, its almost 5:00pm.

Secreast out.